Brewery
Park Street Brew Co.
Objective & Analysis Tools:
- To deliver strategic recommendations for the successful establishment of a brewery, using market analysis, financial analysis, Innovation and operational insights.
- To establish a strong foothold in the market and drive growth in a competitive landscape.
Analysis on functional areas:
- Operations
- Innovation
- HR Management
- Marketing
- Financial Management
About The Brewery
Location: Park Street
- Tourism: Park Street is a historic area, and Boston’s Freedom Trail runs through it, attracting tourists year-round.
- Events: Festivals, sports events, or concerts nearby can significantly increase foot traffic and brewery visits.
- Corporate offices: There are lots of corporate offices nearby the area, which makes it more accessible & feasible for customers to visit the nearby breweries or cafes.
Establishing Marketing Strategy
Advertising Tactics
The brew lab would be focusing upon the 4 major Advertising strategies:
- Print media : $19276.835
- Seo: $20000.0
- trade shows: $20000.0
- social media marketing:$28794.725
- local adversting: $78071.56
Establishing Financial Strategy
